Make It Count: Vancity Campaigns for Survey Engagement

Accessible Employers · Vancity ·
Subjects
Two people are standing and discussing something shown on a notepad in a workplace hallway. The person standing on the right has a prosthetic leg.

Vancity’s iCount Campaign is an example of best practices in communicating a measurement initiative to staff.

Each year, Vancity runs a two-week campaign to educate on diversity and inclusion, how it fits into the company’s values and their great customer service, and to encourage employees to make sure their identities are “counted” in their demographic survey.

Vancity shares accountability reports to communicate what actions the organization is taking to support diversity and inclusion and relevant excerpts from their business plan. Further, the iCount lead sends an internal newsletter to all staff, including an FAQ and a video compilation of employees explaining why iCount is important to them.

Managers are also asked to hold a dialogue session, which provides an opportunity for employees to discuss diversity and inclusion in the workplace and ask questions about the initiative.

As their demographic survey is housed on an internal HR portal, only employees who would like to make updates to their personnel data are asked to do so. However, everyone is encouraged to participate in the conversation.

This excerpt is from the Make It Count Guide, which accompanied the inaugural 2021 year of Accessible Employers’ Pledge to Measure. Make sure to check out the full length Guide for further case studies, data, and insight from BC’s inclusive employer community.
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