Who We Are

We started in 2005 as a small group of independent like-minded optometrists in Alberta. We were determined to provide excellent, personalized care first when many in our industry were putting profits over patients.

Our values have helped us grow into Canada’s largest eye care provider with over 300 clinics coast-to-coast. Through it all, we’ve kept our patients first.

Why We Are Involved

Awareness, learning, acceptance, inclusion and understanding are just some of the words that come to mind as we reflect and consider our core values.

We understand that and are committed to constantly revisiting, enhancing, and supporting initiatives which are rooted in promoting diversity, equality and inclusion.

We are proud to stand with you all and are confident that our continued commitment to our core values will provide us with a solid foundation as we continue to build our organization and support equality together.