Crystal Bramwell’s Story with an Inclusive Employer
Subjects Accommodations, Organizational Culture, Retention
Eric is a serial entrepreneur, marketer, operator and now President & CEO at British Columbia Automobile Association.
Prior to serving as CEO, Eric joined BCAA to create the Strategic Ventures team which provides visibility into the evolving needs of consumers, and strategies to address these future requirements; he has led core legacy business lines like BCAA Roadside Assistance and select insurance lines; and led the initial foray into Digital reinvention as Chief Digital Officer.
He conceptualized and led the launch of Evo Car Share, which in just five years has transformed metro Vancouver’s mobility landscape. As well as launched BCAA Auto Service Centres, restructured Insurance business lines, and oversaw the implementation of human-centre design in product creation.
Before moving to BCAA, Eric was a key member of The Coca-Cola Company marketing and innovation teams for over 10 years and spent a further two years with The Globe and Mail.
BCAA is a Member driven organization whose core purpose is: “Together we mobilize B.C. to shape a brighter future for all.” Today, we serve 1 in 3 B.C. households with industry-leading products within the sectors of Protection, Mobility, and Membership including home, car and travel insurance, Evo Car Share, roadside assistance and full auto repair at BCAA’s Auto Service Centres. BCAA also has a long history of community involvement, support, and giving back in ways that improve the lives of British Columbians and communities throughout the province.
A key strategic focus for BCAA is strengthening our foundation: our people. BCAA is committed to supporting our team and ensuring we attract a broad, diverse range of talent from across the province. The power of community and giving back is one of our core beliefs and a key component of why we exist. To play a leadership role in our communities, we believe our workforce should reflect the communities we serve.
Benchmarking and data collection
Committees and training
Recruitment and hiring