Personal Profile

Name

Shom Sen
Company

British Columbia Automobile Association
Title

President & CEO

Leadership Profile

Who We Are

BCAA is a purpose-driven Member services, insurance and mobility organization serving one in three BC households; protecting British Columbians and making their lives better. A member of the national federation of Canadian Automobile Association clubs, BCAA’s focus is to provide best-in-class products and services, offer amazing customer experiences and improve the lives of our Members, all British Columbians and communities across the province.
Why We Are Involved

We’re known for our strong culture. Our remarkable employees are empowered, future focused and work together as one team. It’s incredibly important to us to support our people and ensure we attract a broad, diverse range of talent across the province. Strengthening our community is part of who we are. We believe, to do this successfully, our team should reflect the communities we serve.
Distinction and Awards
  • 2019 Aon Best Employer in Canada – Platinum
  • 2019 BC Top Employer (Mediacorp)
  • 2018 YWCA Outstanding Workplace
  • 2018 Top 20 CEO with Glassdoor Canada – Shom Sen
Number of employees

1,300+
Accessibility Initiatives
  • Diversity & Inclusion Advisory Committee with executive sponsorship
  • Rick Hansen Foundation Accessibility Certification (RHFAC): 5 BCAA locations assessed and certified; our HQ is RHFAC – Gold
  • Introducing accessibility service desks at service locations, which can raise or lower to accommodate different access needs
  • All our locations meet building code requirements for accessibility

 
Hightlights
  • Employer partner with Canadian Centre for Diversity & Inclusion (CCDI)
  • Rolling out Unconscious Bias training for all leaders and employees
  • Created D & I recruitment strategy, partnering with organizations to build a diverse workforce
  • Partnering with Indigenous Link and WorkWithUs to source talent
  • Introduction of BCAA Indigenous co-op program
  • Created a focus on inclusion and mental health to empower employees to show up as their authentic selves and be supported at work
  • Our Diversity & Inclusion Advisory committee consists of employees representing every part of the organization

 
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