|Who We Are||
Destination Canada (“DC”) is Canada’s national tourism organization and a Crown Corporation of the federal government.
Destination Canada champions a thriving visitor economy by sustaining the tourism sector, which supports Canadians, communities and businesses. Our mission is anchored on industry-leading research, insight-driven marketing strategies and compelling traveller-centric storytelling, all delivered in collaboration with our industry and government partners. Our raw material is the natural and built environment, the peoples, the entrepreneurial spirit and cultures of Canada from coast to coast to coast and everywhere in between. We rely most directly on our employees and our partners for their energy, creativity and intellect. The world is our playing field. It is a competitive one and, by pulling together, can be richly rewarding for the country.
We believe in the transformative power of tourism and believe that Canada’s diversity, its greatest asset, is what touches the hearts of travellers most deeply. To that end, we are committed to inclusive leadership within our workforce, workplace, and interactions with partners and travellers alike.
|Why We Are Involved||
Destination Canada recognizes that a diversified workforce, embracing multiple viewpoints and cultures, drives innovation, improves decision-making, increases employee engagement and retention, and leads to better results.
Leading research indicates that teams of diverse abilities and backgrounds lead to greater innovation, creativity, and job satisfaction.
At Destination Canada, we are consciously supporting a workplace and workforce where justice, equity, diversity, and inclusion are the anchors of organizational culture. We believe that President Group’s mission of modelling and championing inclusive employment practices is in deep alignment with Destination Canada’s values.
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