toggle menu menu
header logo header logo
A | A

home / who we are / meet our members Destination BC

Destination British Columbia logo
Headshot of Marsha Walden, President & CEO, Destination BC
Marsha Walden
President & CEO

Leadership Profile

WHO WE ARE

Destination BC markets British Columbia to travelers around the world and works collaboratively with tourism stakeholders to develop our province as a premium destination.

WHY WE’RE INVOLVED

The tourism industry is keen to attract BC’s best talent. Our industry needs a diverse workforce that includes people of all backgrounds and abilities.

DISTINCTION AND AWARDS

  • 2016: Gold Winner in Adventure Destination category, Magellan Awards
  • 2015: winner of three Gold, five Silver, one Bronze Lotus Awards – honoring the creative excellence and innovation that goes into making BC generated communications the best in Canada

NUMBER OF EMPLOYEES

100

ACCESSIBILITY INITIATIVES

  • Developed an HR action plan that specifically addresses accessibility and inclusion.
  • Mental health and wellness policies which allow employees to fulfill any personal, family or caregiver responsibilities they may have.
  • Flexible work arrangements for our employees, including work-from-home options.
  • Employee-facilitated Lunch & Learn sessions on stress management and mindfulness.
  • Internal newsletter features employees personal stories – a recent example included an employee’s experience coping with mental health challenges in her family.
  • Post our roles internally and externally to ensure a diverse pool of candidates can apply.
  • Job postings includes language that demonstrates our commitment to accessibility.

HIGHLIGHTS

  • Our CEO presented the topic of employment inclusivity at a tourism industry conference and raised the topic of accessibility and inclusion with other CEOs to start the discussion within organizations from other industries.
  • Our consumer website has an Accessibility section that showcases tourism opportunities and information resources for people with accessibility challenges.
  • Our Visitor Services Innovation Fund supports community-based initiatives that improve accessibility at visitor centres throughout the province.
  • Board has approved our HR action plan, which supports accessibility in a number of ways:
    • Better incorporate inclusivity and diversity in our practices related to recruitment, embracing new ideas, providing flexible work options, and supporting individual employee learning.
    • Increase awareness of health and wellness resources and benefits available to employees.
DOWNLOAD PROFILE: PDF (464.84 KB)