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Headshot of Marsha Walden, President & CEO, Destination BC
Marsha Walden
President & CEO

Leadership Profile


Destination BC markets British Columbia to travelers around the world and works collaboratively with tourism stakeholders to develop our province as a premium destination.


The tourism industry is keen to attract BC’s best talent. Our industry needs a diverse workforce that includes people of all backgrounds and abilities.


  • 2016: Gold Winner in Adventure Destination category, Magellan Awards
  • 2015: winner of three Gold, five Silver, one Bronze Lotus Awards – honoring the creative excellence and innovation that goes into making BC generated communications the best in Canada




  • Developed an HR action plan that specifically addresses accessibility and inclusion.
  • Mental health and wellness policies which allow employees to fulfill any personal, family or caregiver responsibilities they may have.
  • Flexible work arrangements for our employees, including work-from-home options.
  • Employee-facilitated Lunch & Learn sessions on stress management and mindfulness.
  • Internal newsletter features employees personal stories – a recent example included an employee’s experience coping with mental health challenges in her family.
  • Post our roles internally and externally to ensure a diverse pool of candidates can apply.
  • Job postings includes language that demonstrates our commitment to accessibility.


  • Our CEO presented the topic of employment inclusivity at a tourism industry conference and raised the topic of accessibility and inclusion with other CEOs to start the discussion within organizations from other industries.
  • Our consumer website has an Accessibility section that showcases tourism opportunities and information resources for people with accessibility challenges.
  • Our Visitor Services Innovation Fund supports community-based initiatives that improve accessibility at visitor centres throughout the province.
  • Board has approved our HR action plan, which supports accessibility in a number of ways:
    • Better incorporate inclusivity and diversity in our practices related to recruitment, embracing new ideas, providing flexible work options, and supporting individual employee learning.
    • Increase awareness of health and wellness resources and benefits available to employees.

Corporate Culture

Creating a Human Resources Strategy that Incorporates Diversity & Inclusion

Destination BC

Table with a 2018 calendar on it and post-it notes that say goal, plan, strategy, success.

Destination BC developed a human resources strategy that highlights how diversity and inclusion are fundamental in their commitment of building employee engagement, developing and recruiting talent, and supporting the health and wellness of all employees.